ASTRÉA is a multidimensional project that brings astrology into the digital age, offering personalised, in-depth analyses accessible to a modern audience seeking self-awareness, meaning, and alignment with cosmic rhythms. In close collaboration with the project’s founder, we developed a coherent and memorable visual identity that balances the sacred with the contemporary, mystery with clarity.
The LEZART team crafted the brand concept around ASTRÉA’s core vision: astrology applied to real life – free from clichés and superficial mysticism. We designed the logo, curated the colour palette, defined the graphic style and typography – all integrated into a visual system that is fluid, intuitive, and expressive. The brand identity was further extended through the development of the official website – a sleek and welcoming digital space where users can explore astrological content, request personalised readings, and connect with the ASTRÉA universe.
The website is UX/UI optimised, with a focus on clear navigation, logical structure, and cross-device compatibility. We integrated features such as online ordering, a thematic blog, and interactive modules, providing a scalable digital framework for future expansion. We continue to support the ASTRÉA project through digital strategy, content development, and visual communication services, amplifying its impact within communities interested in science, spirituality, and personal growth.