In a context where waste management remains a critical challenge in the Republic of Moldova, LEZART STUDIO was entrusted with strengthening and expanding the visual identity of the Moldova Fără Deșeuri (Waste-Free Moldova) initiative. Our mission was to support the project through clear and impactful visual communication, focusing on designing graphic materials and enhancing its digital presence to improve visibility and engagement among local authorities, NGOs, and citizens.
By building upon the existing logo, we created a set of professional, cohesive, and engaging visual assets that clearly convey the importance of waste reduction and responsible waste management.
Additionally, we optimized the project’s website to ensure a smoother, more intuitive user experience, helping transform the platform into a powerful communication tool for raising awareness.
This collaboration contributed to a stronger visual framework for promoting the project’s core message: building a more responsible, environmentally aware society.