For the HEARD project, dedicated to evaluating the effectiveness of diagnosing and treating depression and anxiety in primary healthcare centers, LEZART STUDIO was tasked with creating a coherent and impactful visual identity. In a field where clarity and empathy are essential, we focused on developing a visual language that is both accessible and professional—capable of reflecting the project’s real impact on the medical community and patients.
We developed a complete visual identity, including a modern logo, a balanced color palette, and intuitive graphic elements, all designed to convey trust and professionalism. This identity was expanded into printed materials such as informational brochures, posters, research reports, and official presentations—ensuring clear and consistent visual communication. Through a detail-oriented and impact-driven approach, we turned HEARD into a visible, accessible, and memorable project within the mental health landscape.
PROJECT SCOPE
PROJECT HEARD
Project within the “Nicolae Testemitanu” State University of Medicine and Pharmacy
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